The toy industry is gearing up for an exciting year, with innovative products set to hit shelves in 2025. From cutting-edge collectibles and interactive playsets to nostalgic throwbacks and STEM-focused creations, there’s something for every kind of toy enthusiast. This year’s lineup features beloved characters, fresh takes on classic play patterns, and boundary-pushing technology that enhances storytelling and engagement. Whether kids are building, unboxing, or immersing themselves in imaginative worlds, these upcoming toys promise fun, creativity, and a touch of magic. Check out some of the hottest new toys coming in 2025!
L.O.L. SURPRISE! LOVES HELLO KITTY AND FRIENDS TOTS
Meet the eight limited-edition L.O.L. Tots inspired by the most iconic Hello Kitty and Friends characters, including Hello Kitty, Cinnamoroll, Pochacco, Keroppi, My Melody, Pompompurin, Kuromi, and Tuxedosam.
Buy Now
GUI GUI
Inspired by beloved beauty brands, this elevated, collectible slime features a layered unboxing experience, unique textures, accessories, and delicious scents.
Buy Now
AVAILABLE: JULY 2025
LONDYN SWING SET
This outdoor set, designed with a farmhouse aesthetic, includes swings, a full kitchen, a window box, a slide, and a rock climbing wall.
Buy Now
BLDR CHAINSAW MAN BUILDABLE ACTION FIGURE
With this 311-piece construction set, you can build and re-create your favorite battle poses. Inspired by the anime and manga Chainsaw Man, this 12-inch figure features 19 points of articulation, opening jaws, and authentic details.
Buy Now
BITTY POP! BITTY CITY
Get ready for adventures in the big city by connecting towns, rides, and more to create your very own Bitty City. Funko fans can collect building packs to customize their cities with scenery, road, and land pieces.
Buy Now
ANIMAGIC LET’S GLO SEAL!
This squish and light-up pet floats in water and has LED lights for bright, glowing fun.
Buy Now
CRAYOLA SCRIBBLE SCRUBBIE POOLSIDE PLAYSET, BLUEY
Bluey and her family join the Scribble Scrubbie universe. The set includes eight markers, a scrub brush, and Bluey, Bingo, Chilli, and Bandit figures.
Buy Now
DISNEY ANGEL PUPPETRONIC BY REALFX
This Disney-inspired Puppetronic boasts more than 100 action and sound combinations for lifelike interactions. Angel includes blinking and squinting eyes, a moving mouth, and responds to touch.
Buy Now
AVAILABLE: SPRING 2025
MIXMASHERS
Collect, mix, and mash Transformers, Star Wars, and Marvel heroes and villains to create new characters.
Buy Now
MIGHTY MORPHIN POWER RANGERS COMBINABLE DINOZORDS
Kids can collect the Mighty Morphin Power Ranger Dinozords and combine them to build the Battle Ready Megazord in two modes: Tank Mode and Fighting Mode. When combined, the set includes the Mega Power Sword.
Buy Now
AVAILABLE: FALL 2025
STAR WARS TSUM TSUM JABBA’S PALACE DELUXE SET
This playset includes six Star Wars figures: large Boba Fett, large (1.5-inches) Jabba the Hutt, medium (1-inch) C-3PO, tiny (0.5-inches) Gartogg, tiny Luke Skywalker, and a surprise character. The set also comes with one large accessory piece, Jabba the Hutt's throne, and a collector's window box, for enhanced playtime. Referencing the legendary Star Wars: Return…
Buy Now
STICKI ROLLS ANNA & ERIN BFF BRACELETS
The viral hit Sticki Rolls brand expands with these wearable, shareable sticker bracelets inspired by popular YouTube content creators Anna and Erin. This set includes 160 stickers for kids to pull, tear, and share.
Buy Now
GLOW PAD ANIMATION STATION
Kids can draw and trace on animation boards to bring their drawings to life. It includes a base, two boards, six color pens, eight LED lights, and more.
Buy Now
AVAILABLE: SPRING 2025
THE ELF ON THE SHELF: A CHRISTMAS TRADITION LIMITED 20TH ANNIVERSARY EDITION
This limited-edition version of Santa’s Official Scout Elf features poseable limbs and a loungewear set. It also comes with a themed ornament.
Buy Now
AVAILABLE: FALL 2025
MARVEL SPIDER-MAN 1:10TH SCALE COLLECTIBLE WITH SCENE
Inspired by The Amazing Spider-Man No. 302, this 1:10th-scale collectible includes an environmental base, backdrop scene, and a collectible art card.
Buy Now
PLUSHGOALS PLANET WHIMSICAL WONDERS
Wander deep into the forest to find whimsical wonders and charming one-of-a-kind, adorable hybrid animal plush friends with unique personalities like Hunny the Bear-Bee (pictured).
Buy Now
PRINCESS CASTLE WITH ROYAL COUPLE
This has everything for a royal couple: a cat, a staircase, a throne room, and more. The set combines with the full Princess Magic line.
Buy Now
AVAILABLE: AUGUST 2025
FURREAL MAGGIE THE FEED & FOLLOW COW
Maggie, the mini cow, is 9-inches tall and has more than 50 sounds. Kids can pet and feed her and she’ll respond with fun motion reactions.
Buy Now
AVAILABLE: FALL 2025
STAR TREK ACTION FIGURES WAVE ONE
Wave one of Nacelle’s new line of 1:12-scale Star Trek action figures includes fan favorites and deep cuts that span the entirety of the franchise’s illustrious history. Captain Sulu (pictured), Captain Jellico, Weyoun, and Tuvix headline the first wave of these highly anticipated figures.
Buy Now
AVAILABLE: FALL 2025
LUNA STORYTIME PROJECTOR
Luna nurtures little ones while fostering independence with engaging content. Projection, read-along text, graphics, and music provide a multi-sensory story environment.
Buy Now
AVAILABLE: FALL 2025
PEEPS EGGMAZING EGG DECORATOR
The refreshed assortment includes green and purple bunny decorators that hold and spin hard-boiled eggs for spring decorating fun.
Buy Now
BLUEY BEACH DAY SANDBOX
Inspired by Bluey episode “The Beach” this newly designed sandbox brings Bluey excitement to the backyard.
Buy Now
PUPPY PILE
In this game, players race to collect the most of one dog breed while avoiding grumpy kittens.
Buy Now
AVAILABLE: SUMMER 2025
YES & KNOW — THE ORIGINAL INVISIBLE INK QUIZ BOOKS
Yes & Know returns after 20 years with six new quiz books and improved invisible ink technology.
Buy Now
AVAILABLE: SUMMER 2025
PUZZLE BY NUMBER — ACTIVITY PADS
These travel-friendly Plus-Plus activity pads feature transportation, sealife, space, and fairytale themes, each with six builds and pieces that pack neatly into the included pouch.
Buy Now
NEEDOH FUZZ BALL
This tactile sensory ball has a soft, velvety texture you can see and feel. Plus, all NeeDoh Fuzz Balls have a cloud squish experience.
Buy Now
AVAILABLE: SPRING 2025
ZHUZHU CITY
NumNums, Chunk, Pipsqueak, Jilly, Scoodles, and Mr. Squiggles are back and zip around a cityscape endlessly and unpredictably for tons of fun.
Buy Now
AVAILABLE: SPRING 2025
HAPPY MOCHI
Play cards as pairs, follow color-matching rules and aim for “Happy Mochi” bonuses in this delightful game of strategy and luck.
Buy Now
AVAILABLE: JUNE 2025
PLAY-DOH AIR DRY CLAY SCENTED VARIETY PACK
This set of 13 lightweight, crumble-free, sweet-smelling clays comes with double-sided sculpting tools, reusable molds, wiggly eyes, and an inspiration booklet.
Buy Now
AVAILABLE: SUMMER 2025
THE VERY HUNGRY CATERPILLAR BAKESHOP — A MATCHING GAME
Preschoolers can enjoy a fun and educational experience with the Very Hungry Caterpillar from The World of Eric Carle in this matching game for 2-4 players.
Buy Now
AVAILABLE: SPRING 2025
ROSEART CRYSTAL GEM CREATIONS
Crystal-like pieces combine to create sparkling masterpieces, including lotuses, bonsais, and succulents. The Blooming Lotus from the Sparkling Prism Collection (pictured) comes with 75 pieces.
Buy Now
AVAILABLE: APRIL 2025
SHASHIBO² (SHASHIBO SQUARED)
Players can create Shashibo structures faster with fewer cubes. Shashibo Squared is three designs in one puzzle cube, powered by 72 rare earth magnets for more than 210 possibilities.
Buy Now
LITTLEST PET SHOP PET SURPRISE SINGLES SERIES 4
The Littlest Pet Shop collection expands with Series 4 — a new wave of 18 new fun, fashionable pets to collect, including a golden panda. Each blind box has a new pet and accessory. Each PDQ display shipper contains one of each pet with no repeats.
Buy Now
AVAILABLE: FALL 2025
WEREBEARS
Straight from the 1980s, the WereBears are back. The relaunched British line includes detailed medium plush, small plush, and a highly collectible chase character, each with a transformation feature involving heads and claws.
Product Facts
- Manufacturer:
- BEVERLY HILLS TEDDY BEAR CO.
Buy Now
AVAILABLE: SUMMER 2025
SQUID GAMES SURPRISE CAPSULES
Timed to the U.S. release of Squid Games Season 2 on Netflix, this collection features eight characters to collect and display, each in a “Piggy Bank Capsule,” modeled after the iconic piggy bank suspended in the players’ barracks.
Buy Now
AVAILABLE: SPRING 2025
SESAME STREET PRECOOL AMAZING LEVEL 01 MODEL KITS
With these snap-together model kits, kids can build articulated figures of Cookie Monster, Elmo, Abby Cadabby, and Big Bird.
Buy Now
RUN THE RUNWAY FASHION DESIGN KIT
Bring your designer dreams to life! This kit lets you create high fashion pieces from a fun collection of fabrics, trims and tools — no sewing required!
Buy Now
MARVEL MINIMATES SPIDER-MAN REVENGE OF THE SINISTER SIX DLX BOX SET
Fans can re-create the 1990s “Revenge of the Sinister Six” storyline with 2-inch figures of Vulture, Electro, Doctor Octopus, battle-damaged Spider-Man, and Solo.
Buy Now
AVAILABLE: FALL 2025
THE POLAR EXPRESS BATTERY OPERATED O-GAUGE TRAIN SET WITH BLUETOOTH
This year, families can showcase the magic of Christmas under their trees with this train featuring an engine, tender, three passenger cars, track, and accessories, all inspired by The Polar Express.
Buy Now
AVAILABLE: FALL 2025
THE CAVE OF TIME
Back in print after 25 years, readers can enjoy this Choose Your Own Adventure story with 39 possible endings.
Buy Now
AVAILABLE: AUGUST 2025
TWISTY PETZ COLLECTIBLE PET FRIENDSHIP BRACELET
Kids can mix and match endlessly with these toys that function as bracelets or pets. Series 1 offers 48 collectible Petz in single bags and multipacks.
Buy Now
AVAILABLE: SPRING 2025
RAIL RACERS DELUXE 90-PIECE SET
This 90-piece set includes patent-pending Rails, microMAGS, and new pieces like gates and fences, which kids can use to build racetracks, ramps, and more.
Buy Now
AVAILABLE: JULY 2025
HORSE CLUB MOBILE VET WITH TRAILER
Little vets can care for and treat their animals with this truck and mobile trailer. Its loading area offers plenty of space and an X-ray machine.
Buy Now
AVAILABLE: JULY 2025
COWS IN SPACE
This action-packed two-player, hands-free game asks players to beam up as many cows as possible to an alien leader.
Buy Now
AVAILABLE: JULY 2025
BARBIE DELUXE STYLE DOLL ASSORTMENT
These glamorous dolls are dressed in eye-catching fabrics and elevated accessories for glitzy occasions and fashion-forward kids and collectors.
Buy Now
AVAILABLE: FALL 2025
SOCCER LAUNCHER
Through smart technology that activates in two ways, families can amp up their soccer training and improve ball control, striking technique, and overall game. The balls launch up to 12 feet.
Buy Now
AVAILABLE: FALL 2025
MAGSHUTO STUNT PARK
Kids can quickly load and launch their MagPods for endless trick shots and high-flying actions.
Buy Now
BE LOVED BABIES MINI
These dolls provide warmth and cuddles to kids who love imaginative play. Each doll dresses in a trendy outfit and has a pacifier and matching headband.
Buy Now
AVAILABLE: SPRING 2025
LITTLE PEOPLE CARING FUN ANIMAL FARM
This two-story barn is filled with hands-on activities and features smart technology with more than 50 sing-along songs, sounds, and phrases.
Buy Now
AVAILABLE: FALL 2025
GUMBALL MAGIC
This refillable gumball machine has lights and sounds and reveals a soft, squishy, collectible plush called a Wishie with the wave of a card.
Buy Now
AVAILABLE: SPRING 2025
NUMBERBLOCKS RECORDABLE MUSIC PLAYER
This portable player features 15 Numberblocks sounds and songs, and kids can record and playback up to 90 seconds of custom audio.
Buy Now
AVAILABLE: SPRING 2025
DISNEY: WHERE’S STITCH? LOOK AND FIND BOOK
Little readers can find Stitch on his cosmic adventure in this book filled with busy scenes.
Buy Now
SWIFT CLICKS HEISHI BRACELET MAKER
Crafters use the maker's rotating carousel to select their desired colors and thread them by clicking the button. This 2047-piece set makes more than 20 bracelets, includes 16 Heishi bead colors, is perfect for storage, and has refillable features.
Buy Now
RAINBOW LOOM AUTOLOOM BEAD BRACELET KIT
Tweens can load their bands on the posts and press the tab to craft Rainbow Loom bracelets two times faster than ever before. This comes with 1,500 bands and two Autolooms.
Buy Now
AVAILABLE: SPRING 2025
PETS 2 LOVE
With Pets 2 Love playsets, kids can carry a furry friend in style. Each heart-shaped purse reveals a cozy hideaway, doubles as a leash, and includes one lovable pet. There are four styles to collect.
Buy Now
NATIONAL GEOGRAPHIC MEGA SPACE ACTIVITY KIT
This activity kit comes with more than 100 pieces and includes 76 glow-in-the-dark stars, a foam rocket launcher, constellation cards, and more.
Buy Now
DISNEY MICKEY MOUSE CLUBHOUSE MAGNETIC TILES
Featuring Mickey and Minnie Mouse, Donald Duck, Goofy, and Pluto, this magnetic tile set promotes learning and hands-on play as kids explore shapes and build structures.
Buy Now
POCKET MOD LIGHTSHOW
This European-style vintage-inspired scooter has a 20-mode, multicolor LED display and a vivid translucent light show alongside parental speed control.
Buy Now
ANIMAKII
Each kawaii- and anime- inspired doll has two outfits, two hairstyles, four faces, and two pairs of shoes for kids to mix and match.
Buy Now
AVAILABLE: SPRING 2025
NERF QUIETCOURT BASKETBALL
This indoor foam basketball bounces authentically without making a sound.
Buy Now
AVAILABLE: SUMMER 2025
LEGO COLORING STICKY NOTES + GEL PEN BOTANICALS
This sticky note set includes nine pads of 25 sheets in different colors, designs inspired by the LEGO Botanicals line, and one gel pen.
Buy Now
CAMPFIRE CHATMALLOWS STORYTELLING SET
Illustrated story starters and 12 squishy Chatmallows stoke self-confidence, thinking, and speaking skills in this storytelling game.
Buy Now
AVAILABLE: SPRING 2025
MY ROBOTIC PET: CODING CHAMELEON
Tweens can build their own robotic reptile that responds to gestures, changes colors, fires, and retracts its tongue.
Buy Now
AVAILABLE: MAY 2025
FOAM DICE
Roll for an epic adventure with these large, colorful foam dice in sizes d4 to d20.
Buy Now
CANDY BEARS
Kids and kidults can match their style or mood with these candy-inspired plushes. This series includes classic and metallic colors.
Buy Now
AVAILABLE: SPRING 2025
DISNEY•PIXAR TOY STORY PLAYING CARDS
Celebrate 30 years of Toy Story with this deck of playing cards. The back of each card looks like Andy’s quilt, with popular characters on the other side.
Buy Now
MINI GOLF
In this tabletop mini-golf game, players put balls into holes to collect Flag points and hit the ‘Tree Poppers’ to make them fly.
Buy Now
FEELIN’ CUTE
Players evaluate and determine which member of the animal kingdom is the cutest in this game.
Buy Now
HAM HELSING: MONSTER HUNTER
In this cooperative board game inspired by the graphic novel by Rich Moyer, kids can save the world and Mud Canyon using a deck-crafting system with transparent cards. For 1-4 players.
Buy Now
AVAILABLE: SPRING 2025
SWITCH-EROO SPARKLE, GLITTER COLOR CHANGING MARKERS
Artists can draw with the color glitter tip and then use the white tip to switch between 12 different colors.
Buy Now
A version of this feature was originally published in the 2025 edition of The BIG Toy Book. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!
The post Hot for ’25: 100+ Toys and Games to Stock This Year appeared first on The Toy Book.
Trending Products
