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Robosen Unveils Bumblebee Auto-Converting Robot


Robosen is expanding its collection of Transformers robots with Bumblebee.

Just like Robosen’s Optimus Prime and Grimlock robots, Bumblebee automatically converts from a 17-inch-tall robot to a classic Volkswagen Bug. Collectors can control Bumblebee using verbal commands or in the companion app. Bumblebee also features more than 200 lines of dialogue from Dan Gilvezan, who voiced Bumblebee in the original 1984 Transformers series. 

“We wanted to ensure the most authentic experience possible and partnered with Volkswagen, along with Hasbro, to recreate this iconic Bug!” says Hansen Su, Founder and CEO of Robosen. “Bumblebee is sure to entertain and become an amazing addition to our fan’s collections, or if it’s your first, you’re sure to have a blast!”

The Bumblebee robot has been in the works for more than three years, and has the upgrades to show for it. The robot features a new servo-motor that offers more agile and fast driving experiences while in car mode, a more fluid bipedal walking algorithm, and more make the robot better than ever. 

“As one of the most beloved characters in the Transformers universe, Bumblebee is the perfect addition to our lineup of Transformers Robosen robots,” says Marianne James, Senior Vice President of Global Licensing at Hasbro. “With unwavering courage, loyalty, and an extraordinary ability to connect with humans and Autobots alike, Bumblebee reminds us that true strength comes from the bonds we create. This highly advanced, interactive robot brings Bumblebee’s dynamic personality to life in a whole new way. Featuring cutting-edge robotics and unparalleled precision, the G1 Flagship Bumblebee is the ultimate addition to any collection.”

The Bumblebee Converting Robot is available for preorder at robosen.com and hasbropulse.com for $949. After 30 days, the standard price of $1,299 will apply.

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