Bratz Celebrates 24th Anniversary With Jaw-Dropping Collector’s Doll

Believe it or not, MGA Entertainment’s Bratz is celebrating its 24th anniversary. 

The doll company is honoring its 24th year around the sun with the release of the 2025 Limited Edition Bratzaversary Jade Collector Doll. This will be the first doll in the all-new Bratz anniversary collection.

The doll is a new version of Jade, one of the brand’s most iconic, fan-favorite girls. With this limited-edition doll, Jade has received a total makeover from her usual look and is rocking bleach blonde hair for the first time.

“This new drop is not just fashion — it’s a vision,” says Jasmin Larian Hekmat, Bratz Creative Director. “With 24 years behind us and a huge anniversary on the horizon, now is the perfect moment to introduce one of our most elevated, stunning looks yet. She represents where the brand stands today and where we’re heading. Get ready — next year is going to be big.”

Dressed for the occasion, the Jade doll’s look features a gothic fairytale and chic style. The doll is wearing a deep red gown with corset-style lacing that falls down the side. The limited-edition collector’s doll will cost $55 and be available starting May 21 on bratz.com, followed by its release at Target the next day.