Bonkers Toys is teaming up with YouTube gaming powerhouse PrestonPlayz for an all-new toy line set to hit major retailers in spring 2026. Under an exclusive global master toy agreement, Bonkers will bring the world of PrestonPlayz to life through plush, roleplay items, mystery merch boxes, and more.
Created by YouTube star Preston Arsement, PrestonPlayz has become one of the platform’s biggest gaming brands, amassing more than 66 million subscribers and 22 billion views across channels. Known for a mix of Minecraft and IRL content infused with humor and heart, Preston’s videos have struck a chord with multi-generational fans — and now, his most iconic moments will be reimagined as toys.
“This whole experience feels like someone grabbed our videos and rendered them in real life. What started as adventures on a screen has turned into something viewers can hold — and that’s a full-circle moment. Bonkers is turning into reality,” says Arsement.
Bonkers Toys is no stranger to YouTube success. The company pioneered the creator-based toy category with breakout hits for Ryan’s World, and has since launched best-selling lines tied to Skibidi Toilet, Aphmau, LankyBox, and others. With PrestonPlayz, the brand is once again tapping into a creator-driven ecosystem that blends entertainment, fandom, and collectibility.
“We’re designing products inspired by Preston’s most-viewed videos and popular DTC drops, while capturing the humor, energy, and creativity that define his content,” says Katy Roshannon, Senior Director of Brand Marketing at Bonkers Toys.
Preston’s creator journey began as a homeschooled teen passionate about competitive gaming. Fifteen years later, his flagship persona PrestonPlayz anchors a global brand fueled by storytelling, community, and joy. Alongside collaborators like his wife, Brianna, and sister Keeley, Preston continues to invite fans not just to watch, but to play and laugh along with him.
The PrestonPlayz line is currently in development, with additional details and product reveals expected closer to launch. To learn more, visit bonkerstoys.com.
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