Toy sales rep firms are teaming up to launch Las Vegas Toy Market, a new event set to take place March 9-13, 2026, at the World Market Center in Las Vegas.
The show is designed to fill the gap left by ToyFest‘s cancellation, providing specialty retailers with a first-quarter opportunity to place orders following the holiday season. Participating firms include Toyology, Diverse Marketing, Enchanted Moments, Anne McGilvray & Co., Kathleen Milne Collection, and R. Biz Associates. “This is a time for us all to come together and create something the industry needs,” says Wes Hardin, CEO of Diverse Marketing. “It’s been a real pleasure to collaborate with other rep firms to rise together and meet the moment.”
“March has traditionally been an important buying cycle for specialty toy & gift retailers. After the announcement that Toyfest would not take place in 2026, we knew we had to continue the tradition our customers have enjoyed for years,” says Carl Buchbinder, principal of Toyology. “We are gratified to meet the needs of our specialty retail partners to create this show for them,” adds Enchanted Moments partner Tony Davis.
The event is being organized in partnership with Andmore, which manages more than 20 million square feet of tradeshow and showroom space in Las Vegas, Atlanta, and New York City. The participating rep groups open their Las Vegas showrooms for the duration of the show, and additional firms are expected to join in the coming months.
Event details and programming are still in development and will be announced soon.
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