The China collectible brand Toy City joins the U.S. market by partnering with leading toy brand The Loyal Subjects.
With this exclusive distribution partnership, The Loyal Subjects will act as the sole distributor of Toy City. The company will also distribute the brand’s product across North America, LATAM, and additional global territories.
Founded in 2019, Toy City started in OEM manufacturing to supply Pop Mart. Since then, the company has grown to become the No. 2 homegrown Chinese brand, leveraging its Pop Mart relationship to expand and sell products in its shops.
Toy City is a leading brand with a focus on toys, fashion dolls, plush, and collectibles. Founded in 2019, the China-based company connects with lifestyle collectors with original IP characters such as Laura and lineups like Mr. Pa!, Monboo, and Mika. This IP lineup contributed to the sale of more than 10 million toys in China last year.
“Toy City is constantly renewing offerings, keeping selections fresh, boosting the FOMO experience, and keeping customers on their toes. Consumers will fall in love with Laura, Mr. Pa, Mondoo, and Mika as much as we have,” says Jonathan Cathey, CEO and Founder of The Loyal Subjects.
Interested parties can learn more about The Loyal Subjects and its other distribution partnerships at theloyalsubjects.com.
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