Pop Mart is expanding its collectibles portfolio with three new series launching on Aug. 29, further strengthening its retail and e-commerce presence.
The Lil Peach Riot Sleepover Series builds on the company’s first U.S.-created property. Designed by Los Angeles illustrator and musician Libby Frame, the line features 12 figures that capture the fictional band’s off-stage activities.
Pop Mart is also introducing The Monsters Pin For Love Series, a customizable accessory range featuring 30 Labubu Vinyl Plush Pendants and 30 Letter Pendants. The mystery boxes are designed for mix-and-match personalization.
Completing the release slate is The Monsters Big into Energy Series — Rock the Universe Vinyl Plush Doll, a long-fur collectible with gradient dyeing and a pearl-and-alloy necklace. This hotly anticipated Labubu is Pop Mart’s first long-haired vinyl plush.
The new lines will be distributed through Pop Mart’s global retail stores, the company’s app, popmart.com, and TikTok storefronts.
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