Sky Castle Expands Sticki Rolls with Jazwares and Tokidoki Partnerships

Sky Castle is expanding its Sticki Rolls brand through new partnerships with Jazwares and Tokidoki.

A licensing agreement with Jazwares will bring Squishmallows into the Sticki Rolls portfolio with capsules, Jumbo Sticki Rolls, and additional SKUs planned for worldwide release next fall. Sky Castle also signed a deal with tokidoki to create a line of Sticki Rolls blind capsules and Sticki Rolls Pendants. That collection, featuring the brand’s bold, Japanese-inspired artwork, is expected to debut early next summer.

“Sticki Rolls is more than a product — it’s a platform where every roll and sticker is an opportunity for self-expression and collectability,” said Lev Nelson, CEO of Sky Castle, the maker of Sticki Rolls. “By teaming up with Jazwares and Tokidoki, we’re expanding the Sticki Rolls universe into new categories and genres, creating collectible experiences that reflect the diverse ways kids and teens engage with the worlds they love.”

Already sold in more than 60 countries, Sticki Rolls uses a patent-pending system that turns stickers into wearable, shareable accessories designed to attach to bracelets, necklaces, and other items. In just over a year, the brand has built a strong social media following, including more than 1.1 million YouTube subscribers.

The first products from the Tokidoki collaboration will arrive at retail in late spring 2026, followed by Squishmallows expansions later in the year. Additional creator and influencer collaborations are in development to further expand Sticki Rolls across digital platforms.

Learn more about Sticki Rolls at skycastletoys.com.