Peanuts celebrates its 75th anniversary with a robust slate of licensing partnerships and experiences that engage fans across generations. WildBrain CPLG represents the Peanuts brand on behalf of Peanuts Worldwide in Europe, the Middle East, Africa (EMEA), India and Asia-Pacific (APAC), driving collaborations that highlight the brand’s enduring appeal.
The anniversary initiatives follow the global launch of Snoopy Presents: A Summer Musical, the first Peanuts musical in more than three decades, which premiered in August on Apple TV+. Featuring original songs from Emmy nominees Ben Folds and Jeff Morrow, alongside Broadway composers Alan Zachary and Michael Weiner, the special adds a fresh musical layer to the Peanuts franchise.
Benneton’s collection includes a new kids’ line and polo shirts for fans of all ages. | Source: WildBrain CPLG
Kith’s apparel and accessories have expanded. | Source: WildBrain CPLG
The Royal Mail offers a limited edition stamps collection. | Source: WildBrain CPLG
Global Fashion and Product Collaborations:
- Kipling launched its second Peanuts collection, combining nostalgia with practical design.
- Kith expanded its apparel and accessory offerings for men and kids.
- Italian sport brand Diadora released a second capsule collection for kids.
- Benetton introduced a new kids’ line and polo shirts for adults and kids.
- Iceberg rolled out luxury apparel for men and women this autumn.
- Alice Sunderland will unveil a global luxury jewellery collection in October.
- Pop Mart released a 75th-anniversary surprise box range worldwide.
- Royal Mail issued limited-edition Peanuts stamps in the U.K.
- Zara Home unveiled a homewares line, spanning plush, kids’ apparel, duvet sets, and pillows.
- Stradivarius launched new apparel including a bag charm.
- Globetrotter released a second collection of luggage and bags at high-end retailers.
- Casetify presented a sports-themed summer Peanuts collection of phone cases, keyrings, and headphone cases.
- Miniso expanded Peanuts-themed stationery and accessories across its global stores.
International Experiences:
- The Peanuts exhibition How Do You Do Snoopy? 75 Years: A Journey of Friendship Through Art opened in Bangkok after a successful Taipei launch, featuring four thematic areas, 21 artists, and 24 fashion brands, with more tour stops planned across China and Korea through 2026.
- The Snoopy Place Café in Shinsegae Gangnam, South Korea, continues to draw thousands of visitors, with additional locations set to open.
- Peanuts featured in multi-category activations at 39 Central Pattana malls in Thailand and a Shinsegae Department store activation in Seoul.
- A Peanuts x Paws pop-up exhibit in China showcased 13 local artists alongside exclusive products.
- Taiwan’s Penghu Fireworks Festival featured a Snoopy drone shows for more than 500,000 attendees, along with a pop-up and café promotions.
- Peanuts-themed Dragon Boat Festival plush sold out in Taiwan, while Pinkoi launched stationery and homewares collections.
- Partnerships with Starlux expanded into Japan and the U.S., and Starbucks China released an exclusive Peanuts product line.
- Classico introduced Peanuts-embroidered scrubs for healthcare professionals in China.
- Bebe Plum and Crossmerchant launched fashion capsules in Indonesia and the Philippines.
Consumer Products Across EMEA and the U.K.:
- Vondels introduced premium Snoopy Christmas decorations.
- Difuzed launched trend-forward bags and accessories.
- Easywalker unveiled a Peanuts-inspired stroller.
- Chinti & Parker released luxury anniversary apparel.
- Retailers including Primark, H&M, Womensecret, Riva, and Babyshop expanded their Peanuts ranges.
- London’s Fleet Street will host a Snoopy Sculpture Trail in partnership with Wild in Art.
- A health-and-beauty collection will launch in December 2025.
- The Netherlands’ Post NL issued 75th-anniversary stamps.
- Germany’s Vossen launched homewares and towels in October.
- Steiff continues its collectible and everyday plush program.
Recent Exhibitions and Special Collaborations:
- Snoopy in Style: A History of Peanuts and Fashion in France included a King Snoopy statue by Jean-Charles de Castelbajac and a special edition Bamford watch.
- Le Bon Marché released a limited “I love you like a dog” capsule with Peanuts-themed stationery, apparel, and pet accessories.
- Monnaie de Paris launched a Peanuts coin and medal collection.
- Brava Fabrics introduced a summer-themed Peanuts apparel line in Spain, including socks.
With this extensive slate of products, pop-ups, exhibitions, and special collaborations, Peanuts continues to celebrate its 75th anniversary while engaging fans across generations, regions, and categories.
To learn more about WildBrain CPLG, visit wildbrain.com.
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