Mattel Honors 40 Years of She-Ra with Anniversary Display Set

Mattel is celebrating four decades of power, magic, and heroism with a new She-Ra 40th Anniversary display set, debuting Sept. 25 exclusively through Mattel Creations. The Princess of Power, first introduced in 1985 as part of the Masters of the Universe franchise, continues to inspire fans across generations, and this commemorative release honors her enduring legacy.

The centerpiece of the set is She-Ra alongside her loyal steed, Swift Wind, both designed within the Origins line. Standing at 5.5 inches, the figures are fully compatible with other Origins characters, allowing collectors to expand displays and reimagine adventures with seamless integration. She-Ra is depicted wielding her Sword of Protection, while Swift Wind stands proudly, reflecting the strength and loyalty that have defined their story for four decades.

Beyond the figures themselves, the display set arrives in deluxe anniversary packaging, designed to highlight the iconic duo in a bold and collectible format. The packaging evokes the spirit of the 1980s brand while offering a modern presentation that will appeal to seasoned collectors and new fans alike.

The anniversary set is available exclusively through Mattel Creations, starting Sept. 25. For Masters of the Universe fans, the release represents both a celebration of the past and a continuation of the saga that began more than forty years ago.

Learn more at creations.mattel.com.