Licensing adventures await the Parisian-themed heroes as Miraculous Corp. appoints WildBrain CPLG as its licensing partner. For the Miraculous Ladybug franchise, WildBrain CPLG will act as a partner in most regions outside of the Americas.
Expanding their six-year relationship, the new multi-year partnership features licensing across Africa (EMEA) and Asia-Pacific markets. This agreement marks a significant step in Miraculous Corp’s global expansion strategy as it celebrates the franchise’s 10th anniversary.
The agreement will include licensing opportunities across a wide range of consumer product categories. WildBrain CPLG will oversee licensing for apparel, footwear, accessories, home goods, toys, games, beauty, food and beverage, novelty, and more.
“As we continue to accelerate our international expansion, it makes sense to consolidate our efforts. WildBrain CPLG has been an outstanding partner for six years across Germany, Switzerland, and Austria. They bring strategic vision and operational excellence that’s essential to grow the Miraculous franchise into new markets, as well as categories with a strong emphasis on product innovation,” says Roz Nowicki, Global Head of Consumer Products, Miraculous Corp.
“The storytelling, characters, and global reach of Miraculous are unmatched, and over the past six years, we’ve seen firsthand the powerful resonance Miraculous has with fans. As we take on a broader role across EMEA and Asia-Pacific, we look forward to delivering best-in-class licensing programs that reflect the heart and creativity of the Miraculous universe,” says Maarten Weck, EVP, Global Partnerships & Licensing, WildBrain.
For more information, visit wildbraincplg.com.
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