Asmodee announces the creation of Moodbox Games, a new U.S.-based studio dedicated to developing party games that spark laughter and connection. The new venture expands Asmodee’s presence in the U.S. mass market with titles that emphasize social interaction, collaboration, and quick-to-learn gameplay.
Led by Kelli Schmitz, Director of Sourcing and Innovation for the social playtype, and Shaina Olmanson, Operations and Communications Manager, Moodbox aims to bring players together through approachable, conversation-driven experiences. The studio is partnering with Hedyverse, founded by industry veterans Liza Keckler and Jessica Aceti, to create games with strong visual design, high-quality components, and accessible pricing.
“[Moodbox Games] will strengthen our presence in a category where Asmodee Studios, such as Exploding Kittens and Zygomatic, are already seeing great success,” says Jean-Sébastien De Barros, chief product officer and EVP Publishing at Asmodee. “I truly believe Moodbox will become a hub for creativity and innovation, giving inventive designers the space to explore new ideas and continue delivering engaging experiences for players in the U.S. market.”
Moodbox Games is already developing its first projects, with announcements expected in the coming months. The studio is also inviting submissions from designers and inventors at industry events, including Spielwarenmessen and CHiTAG in Chicago.
For more information and submission details, please visit moodboxgames.com.
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