Mob Entertainment, TheoryVerse Launch ‘Poppy Playtime’ Apparel

Mob Entertainment partners with lifestyle brand TheoryVerse to bring Poppy Playtime to the apparel industry. Combining horror with fashion, the TheoryVerse x Poppy Playtime collection takes inspiration from the video game’s Smiling Critters characters.  

“Collaborating with Mob Entertainment has been an exciting opportunity to merge the thrill of Poppy Playtime with the creativity of our gamer take on streetwear,” says Anthony Smith, Head of Commerce at Lunar X. Lunax X owns TheoryVerse “Our goal was to design pieces that fans can wear as both fashion and fandom that were playful, mysterious, and full of hidden surprises.”

This apparel line brings playful horror to the fashion world with five pieces inspired by gaming. Each item captures the essence of the Smiling Critters characters, including CatNap, DogDay, Bobby BearHug, Hoppy Hopscotch, and more. Consumers can wear their favorite video game characters with the collection’s shirts, sweatpants, and outerwear. 

“This collaboration reflects a larger shift in entertainment where digital IP doesn’t stop at the screen,” says Tobias Hoss, SVP of Operations at Lunar X. “By translating the world of Poppy Playtime into fashion, we’re turning audience engagement into brand equity and showing how creator-driven franchises can thrive across content, commerce, and culture.”

One of the collection’s standout pieces is the Poppy Playtime Theorist Arcade Hoodie. This ultra-soft fleece features graphics of the Smiling Critters, a TPU lemon bubble patch on the hood, and a hidden message on the neck tape. 

“This collaboration captures the creativity and playful eeriness that Poppy Playtime fans love,” says Zach Belanger, co-founder and CEO of Mob Entertainment. “TheoryVerse brought an incredible fashion lens to our world, and we’re excited to see fans wear their favorite characters in style.”

The TheoryVerse x Poppy Playtime collection also features an accessory set inspired by the video game series. The Poppy Playtime TV Fan Kit comes with three Smiling Critters pieces, including a DogDay shoe charm, a CatNap enamel pin, and a keychain. 

When consumers purchase an item from the collection, they receive a free Huggy Wuggy sticker. The TheoryVerse x Poppy Playtime Collection is now available exclusively at theoryverse.com.