Millimages and The Smiley Company (TSC) announce a first-ever collaboration, bringing together Molang and Smileys in a multi-category initiative set to roll out in 2027. The partnership offers a range of products for both kids and adults, including apparel, accessories, home decor, gift items, and more. The launch aligns with the 30th anniversary of Smileys and leverages the global reach and cultural visibility of both brands.
“At TSC, we view IP mash-ups as a real opportunity to develop content that is in line with our company values, and especially creativity and storytelling,” says Nicolas Loufrani, CEO, The Smiley Company. “I am really excited to see the Millimages and Smiley teams bring the best of their talent to bring unique stories and beautiful products to our global fans.”
As part of the collaboration, Millimages also produces exclusive digital content across social platforms, including YouTube, to support the product release. Molang has cultivated a strong online presence, with more than 10 million followers across digital platforms and significant engagement across TikTok, Instagram, YouTube, and Giphy. This built-in audience will be a central component of the roll-out strategy.
The collaboration reflects shared values of emotional expression, positivity, creativity, and kindness. Molang, described as an ambassador of joy and empathy, appeals to audiences of all ages and continues to expand globally through animation and consumer products. Meanwhile, TSC will bring both SmileyWorld and S.W. Smiley into the partnership, connecting emotional expression and streetwear-driven cultural relevance to its product offering.
“This partnership has emerged as a result of two companies that share the same vision to promote core values of kindness and joy,” says Alexandra Algard-Mikanowski, Commercial Director, Millimages. “With Molang’s appeal proving transgenerational — attracting kids, teens, kidults, and of course, cool parents, now more than ever, it is important to shower consumers with positivity and uplifting energy, so that there is a ripple effect in the world.”
The 2027 launch is expected to include digital and physical activations that highlight the anniversary milestone, offering fans opportunities to engage with both brands across retail and social experiences.
To learn more, visit thesmileycompany.com and millimages.com.
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