The world’s biggest YouTube star is trying his hand at off-screen entertainment — all the way in Saudi Arabia.
Jimmy Donaldson, best known by his handle MrBeast, is opening his first-ever theme park as part of this year’s Riyadh Season celebration. Aptly named Beast Land, this immersive experience transforms the YouTuber’s infamous video challenges into real-world attractions, merch, and eats for fans of all ages. The park is now open and will run through Dec. 27.
MrBeast attended the grand opening. | Source: Riyadh Season
The park features a variety of attractions, restaurants, and play zones for fans of all ages. | Source: Riyadh Season
Beast Land will remain open until Dec. 27. | Source: Riyadh Season
In true MrBeast fashion, there’s cash on the table. Across the land, visitors can compete in exciting YouTube-inspired contests — like Tower Siege, Battle Bridge, Beast Summit, Lights Out, Drop Zone, Air Mail, Maze Run, and Warrior Challenge — for the chance to win SAR 2 million in prizes. The top three scorers each day will receive cash rewards, while the guest with the most accumulated points at the end of the season will win the ultimate grand prize.
This isn’t MrBeast’s first attempt to translate his zany digital world into tangible play. The YouTuber inked an exclusive partnership with Moose Toys back in 2024, and the team has continued to roll out new licensed collectibles, action figures, and more throughout 2025. The MrBeast Lab line is currently available at most major retailers.
For more information about Beast Land and to reserve tickets, visit Riyadh Season’s website.
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