Straight to the Steakhouse!
Timeless Brands is bringing the world’s first Monopoly Steakhouse to San Pedro Garza García, Monterrey, Mexico. The restaurant introduces a premium dining concept inspired by the classic board game. Opening early next year, it is the result of a strategic licensing agreement with Hasbro and aims to merge an elevated culinary program with immersive, game-inspired design.
Located in Plaza Áuriga, the venue will feature architecture and decor developed in collaboration with Hasbro’s Global Experiences team, incorporating subtle references, visual cues, and thematic elements from the Monopoly universe.
“Monopoly Steakhouse is not just a restaurant; it’s an experience where luxury and nostalgia meet,” says Adrián J. Romero, CEO of Timeless Brands. “We aim to reinterpret the classic steakhouse with a contemporary approach — focused on excellence in food, mixology, and service — within an atmosphere that celebrates the legacy of the world’s most famous board game.”
The project adds to Hasbro’s expanding slate of experiential initiatives that bring major franchises into new formats. “Monopoly is one of the most recognizable and celebrated brands in the world,” says Matt Proulx, Senior Vice President of Global Experiences, Partnerships, and Music at Hasbro. “We’ve created something that feels both unexpected and instantly familiar — a destination where fans…enjoy an exceptional meal, and make lasting memories.”
Guests can expect a menu centered on prime cuts and contemporary cuisine, a signature bar program, live entertainment, and a retail boutique offering themed merchandise. REIL, part of VXT Capital, joins as an investment partner. The launch supports Timeless Brands’ broader efforts to elevate entertainment-led hospitality concepts across Latin America.
Learn more at hasbro.com.
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