Konami Cross Media NY has licensed all three seasons of Yu-Gi-Oh! Go Rush!! to ITVX, expanding the anime offering on the U.K.-based streaming service and bringing the full series to audiences across the region. The agreement reflects continued growth in global demand for anime content across mainstream streaming platforms.
“Yu-Gi-Oh! has a passionate fan base in the U.K.,” Darren Nartey, Head of Acquisitions, ITVX, notes. “Yu-Gi-Oh! Go Rush!! represents an exciting new chapter for the franchise. We’re thrilled to be partnering with Konami Cross Media NY to make the full series available on ITVX for our viewers to enjoy.”
Yu-Gi-Oh! Go Rush!! is the eighth series in the long-running Yu-Gi-Oh! franchise and introduces a new setting alongside the Rush Duel format. The series follows intergalactic warrior Yudias Velgear and the residents of Mutsuba Town as they embark on a new era of dueling adventures, striking a balance between fast-paced action and storylines designed to appeal to both longtime fans and a new generation of viewers.
“Anime has become a major part of global entertainment, and Yu-Gi-Oh! is a big part of that story,” Mark Kirk, Senior Vice President of Distribution at Konami Cross Media NY says. “We’re excited to team up with ITVX to bring the newest series to fans in the U.K.”
For ITVX, the acquisition represents a strategic move to further diversify its anime catalog as the genre continues its shift from niche programming to a major entertainment category. The platform has positioned itself as a destination for a wide range of content, including premium drama, reality programming, films, and international series.
The Yu-Gi-Oh! franchise has a distribution history spanning more than two decades and includes more than 1,000 anime episodes across its various series. The breadth of the library, combined with ongoing brand engagement across games, merchandise, and digital titles, continues to make the property a strong fit for streaming platforms seeking evergreen content with global appeal.
The post ITVX Picks Up All Three Seasons of ‘Yu-Gi-Oh! Go Rush!!’ appeared first on The Toy Book.
Trending Products
