Teddy Mountain has entered the food and beverage category through a new global licensing partnership with The Icee Company, introducing plush toys, Cliplings, and character pillows featuring the Icee Bear and the Slush Puppie Pup.
The agreement marks Teddy Mountain’s first move into food and beverage licensing and expands its product presence into retail environments where Icee and Slush Puppie frozen beverages are already established, including convenience stores, grocery and supermarket chains, movie theaters, and entertainment venues.
“This partnership represents a major strategic milestone for Teddy Mountain,” shares Patrick Shirkey, President of Teddy Mountain. “Expanding into food and beverage opens entirely new retail environments for our plush.”
Under the deal, Teddy Mountain will design, manufacture, and distribute both DIY and retail-ready plush products through its existing wholesale distribution network across North America, the U.K., Europe, and the Emirates, supporting mass-market and specialty retail channels.
While Icee is the top-selling frozen beverage brand in the U.S., Slush Puppie maintains strong brand recognition in Canada and the U.K., reinforcing the partnership’s international scope. The collaboration enables year-round and seasonal product strategies tied to the brands’ visual identities and flavor-driven appeal.
The partnership was brokered by Design Plus, the exclusive licensing agent for The Icee Company. Teddy Mountain said the deal opens new retail channels and strengthens its position in licensed plush across nontraditional toy retail environments.
“The Icee team and Design Plus look forward to a successful partnership,” says Carol Janet, CEO of Design Plus. “When our characters put a smile on a kid’s face, that brightens our day.”
Learn more at teddymountain.com.
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