On the heels of its 100th anniversary celebration, Madame Alexander Doll Co. is returning to Spielwarenmesse this year to showcase the “Best of Madame Alexander” from throughout its century of doll-making.
Located in Hall 1, Booth D-14, the display features both the brand’s timeless classics and its latest innovations, including new dolls and never-before-seen designs. Visitors can stop by the showcase during the International Toy Fair until Jan. 31.
Headlining the presentation is Poshy Baby, Madame Alexander’s most recent release. Launched in the U.S. in late 2025, these five 12-inch dolls show off their unique personalities with playful colors, trend-setting fashions, and mix-and-match accessories. Spielwarenmesse 2026 also marks the line’s official European launch, allowing new Poshy Baby fans to welcome the dolls to their cribs for the first time.
The “Best of Madame Alexander” will be on display in Hall 1 at Booth D-14. For more information about Poshy Baby and Madame Alexander’s other doll creations, visit madamealexander.com.
The post Madame Alexander Displays Dynasty of Dolls at Spielwarenmesse appeared first on The Toy Book.
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