7-Eleven is expanding its toy offerings with a new plush line featuring Sanrio characters dressed as Rody, the ride-on toy horse. The collection, titled the Lucky Plush Daruma Doll Series, is inspired by the upcoming New Year celebrations and the traditional Japanese Daruma dolls.
Kids can collect eight different Sanrio characters in Rody-inspired horse costumes, including Hello Kitty, Cinnamoroll, Kuromi, My Melody, Pompompurin, and Minna no Tābō. The collection is available now at 7-Eleven locations in China.
The plush products are soft and chunky, available in a round shape that symbolizes overflowing good luck. Each one includes a working, hidden bell to attract good fortune and provide comfort, and each has a specific blessing, such as “Good Connections,” “Good Luck,” “Health,” and more.
Hello Kitty dons a yellow Rody costume and showcases embroidery reading “Great Fortune” (大吉), symbolizing happiness and luck; My Melody appears in a pink costume, featuring the term “Good Connections” (結緣), which represents friendship and close bonds; Kuromi wears a purple Rody outfit and the blessing “Good Luck” (開運), symbolizing success and a positive change of pace, and Cinnamoroll has a light blue Rody costume with embroidery reading “Health” (健康).
The line also includes Pompompurin in an orange Rody costume and the embroidered phrase “Abundance” (常滿), which represents satisfaction and prosperity, while Minna no Tābō wears a green costume, symbolizing success and triumph with the term “Victory” (必勝).
The Hidden Edition Kuromi has iridescent coloring. | Source: 7-Eleven
Families can find the interactive Cinnamoroll through the app. | Source: 7-Eleven
Cuddle cushions are also available. | Source: 7-Eleven
Families can find desk mats that showcase Sanrio characters with Rody. | Source: 7-Eleven
Additionally, families can find a rare Hidden Edition collectible plush: the Kuromi x Rody Sparkle Plush Daurma Doll, featuring Kuromi in a purple Rody costume with iridescent sparkle effects and “Good Luck” (開運) embroidery.
The rollout includes an item exclusive to the 7-Eleven App users: the 15-centimeter Cinnamoroll x Rody Pop-Up Ears Plush Doll. Kids can press the belly of this interactive plush to watch the ears move, symbolising the summoning of luck. The toy also features the blessing “Good Fortune” (招福).
7-Eleven has also released Cuddle Cushions and Desk Mats featuring the characters.
The plush collection is available now at select 7-Eleven locations in Hong Kong, China.
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