WolfPak Partners with Mattel for Barbie and Ken Accessories

As Ken enters his 65th year as Barbie’s boyfriend, Mattel is partnering with WolfPak to create new backpacks, bags, and other limited-edition accessories inspired by the doll and his darling. 

The WolfPak x Barbie and Ken collection marks the second collaboration between the companies, building on the success of their hit Hot Wheels Racing line from Nov. 2025. Facilitated by Born to License, this new release combines practical design with playful details, sure to delight doll lovers of all ages.  

“Partnering with Mattel again with such beloved brands is a huge moment for us,” Hope Henderson, Licensing Manager at WolfPak, says. “Barbie and Ken are global icons, and also celebrating Ken’s 65th anniversary through a WolfPak lens allowed us to create a fun product design while staying true to our DNA — durability, statement design, and functional innovation. This collection is playful, powerful, and built to stand out.”

At the heart of the collection are two 35-liter backpacks, one for each character. Barbie’s version is pretty-in-pink, while Ken’s features a confident, coastal-cool colorway, complete with his iconic logo and a “Kensational” velcro patch. The backpacks both include four roomy compartments, dual cup holders, a laptop sleeve, a waist strap, and a 180-degree lay-flat opening for extra functionality. Fans can collect them individually or paired together in a bundle, while supplies last. 

Fans can also grab Barbie-themed mini backpacks, duffles, slings, crossbody bags, and even hot-pink shaker bottles. The collection even includes a variety of rubber Velcro patches for fans to personalize their pieces. From ‘60s Cali cuteness to athletic aesthetics, the possibilities are as limitless as fans’ imaginations. 

The WolfPak x Barbie and Ken collection is available now exclusively at wolfpak.com, with most items slated to ship on March 16.