Brave Toys, the Australian company behind Connetix magnetic tiles, has completed its full acquisition of My Creative Box, an award-winning brand known for educational activity boxes for kids. This development follows Brave Toys’ initial 50% investment in June 2024 and further positions the company as a leader in learning-based play.
“I’m so excited for what’s ahead with My Creative Box joining Brave Toys,” says Leanne Papadopoulos, Founder of My Creative Box. “With their support and incredible team, we can continue creating products that inspire children’s creativity and learning on a global scale.”
During their partnership, Connetix and My Creative Box collaborated on initiatives, including a joint showcase at The Toy Fair in London earlier this year. Both brands share a mission to inspire creativity, support child development, and encourage meaningful play experiences. By officially joining Brave Toys, My Creative Box will gain access to global distribution networks, an expanded support team, and operational efficiencies while maintaining its creative identity.
“We’re beyond excited to welcome Leanne and the My Creative Box team into Brave Toys,” says Brea Brand, CEO and Co-Founder of Connetix. “We’ve always had respect for the way they lead their business with integrity and strong values.”
Brave Toys’ acquisition reflects its commitment to partnering with like-minded companies that champion educational values. With Connetix and My Creative Box under the same umbrella, retailers and partners can expect a broader portfolio of products designed to engage children, educators, and families alike. The combined offering highlights a strong foundation in STEAM and MESH learning, with activity boxes and magnetic tiles that appeal across multiple age groups and developmental stages.
“Bringing the brand fully into Brave Toys wasn’t just a business decision — it was driven by a shared purpose and a strong alignment in how we work and what we stand for,” adds Brand. “We’re looking forward to growing together and supporting this incredible brand as it continues to make an impact.”
Both brands will exhibit together at upcoming industry events, including The Toy Fair, Spielwarenmesse, and Toy Fair New York. These appearances will showcase their latest products and provide a preview of launches planned for 2026. The move signals Brave Toys’ long-term growth strategy and its focus on bringing more opportunities for creativity and learning to families worldwide.
Learn more at connetixtiles.com and mycreativebox.com.
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