Golden Bear Toys has announced a strategic restructure and a series of senior appointments across its global sales and marketing teams, positioning the company for accelerated growth and international expansion.
Becky Matthews has been named Global Brand and Marketing Director. She will transition from her U.K. sales duties to focus fully on advancing Golden Bear’s global brand strategy. In her new role, Matthews will lead efforts to grow brand awareness and sales internationally, working closely with retail partners and marketing agencies.
Claire Vernon has been promoted to Head of Global Sales, following five years of success in international growth. She will oversee the company’s unified global sales function and lead the team through its next phase of expansion in the U.K. and overseas markets.
Additional changes to the sales structure include Hannah Green, taking on the role of Global.com Account Manager, with a focus on digital opportunities across territories, and Saskia Hamilton stepping into the position of Junior Global Account Manager. Oliver Hales has been named Business Development Manager to support future growth initiatives. Rob Sherlock has joined as Global Account Manager, bringing experience from Asmodee and PlayMonster.
“I’m really excited about our new structure and the next stage of our development at Golden Bear,” says Barry Hughes, Managing Director of Golden Bear Toys. ”We’ve got a super talented team and this re-organisation should really help them thrive as it positions us for growth. We’re on the launch pad to an exciting couple of years ahead.”
Golden Bear also announced the retirement of longtime Senior National Account Manager Michelle Fox, who departs after 19 years with the company.
These changes are supported by Golden Bear’s logistics and customer service team, led by Nicky McBride, as the company moves forward with its global ambitions.
For more about Golden Bear Toys and its portfolio, visit goldenbeartoys.com.
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