Independent Retailers Prep for ASTRA’s Neighborhood Toy Store Month

All through the nation, impartial toy retailers are making ready for Neighborhood Toy Store Month (NTSM), the annual celebration organized by the American Specialty Toy Retailing Affiliation (ASTRA). Neighborhood toy shops supply a curated collection of merchandise, and lots of have Licensed Play Specialists (CPEs) on workers.

ASTRA is selling small companies closely, with member toolkits accessible to maximise gross sales. On this quick video from Studying Categorical in Lake Zurich, Illinois, franchise proprietor Richard “The Toy Man” Derr shares first-hand how native retailers are making ready for NTSM.

Warfield notes that this 12 months’s occasion begins a brand new, over-arching program to assist ASTRA members.

“As an alternative of solely the month of November. Our group shall be rolling out an ongoing program

to showcase options and advantages of ASTRA shops and purchasing native regularly,” Warfield provides.

Retailers, producers, and gross sales reps in search of details about Neighborhood Toy Retailer Month can go to the ASTRA website for full particulars.