Funko has entered into a new distribution collaboration with Kroeger Marketing, naming the company as its wholesale distributor for the Canadian market, effective January 2026. The agreement is designed to expand access to Funko’s full collectibles lineup for retailers nationwide, aligning with the continued growth in demand from adult consumers who are embracing nostalgia-driven pop culture products.
“This collaboration represents an exciting opportunity to grow our footprint and bring even more fans the unique, entertaining, and collectible experiences they love,” says Jaron Carson, Sales Director, Funko.
Under the partnership, Kroeger Marketing manages wholesale distribution of Funko products throughout Canada, providing retailers with streamlined access to the brand’s portfolio, which includes classic offerings alongside new releases planned for 2026. The collaboration is positioned to support retailers as interest in licensed collectibles continues to rise across entertainment and fandom categories.
“Funko has long been a beloved part of pop culture, and we’re excited to serve as their distributor in Canada beginning in 2026 and beyond,” says Rubin Beige, Co-CEO of Kroeger Marketing.
Funko cited the expanding kidult market as a key factor in the timing of the agreement, noting increased consumer interest in high-quality, entertainment-based collectibles that blend familiarity with contemporary franchises. Kroeger Marketing’s established Canadian distribution network is expected to support consistent product availability and market reach.
“We look forward to delivering a bigger, more immersive Funko experience for collectors and retailers nationwide,” adds Grant Chapman, COO.
As Funko prepares for a significant entertainment slate in 2026, Kroeger Marketing will oversee order solicitation beginning in January, ensuring continuity for retail partners while introducing refreshed distribution momentum in the market. Retailers seeking additional information are directed to connect with Kroeger Marketing as the primary point of contact moving forward.
Kroeger Marketing brings more than five decades of experience as a wholesale distributor of toys, games, and collectibles across Canada, positioning the company to support Funko’s long-term growth objectives in the region.
Learn more at funko.com and kroegerinc.com.
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