Hasbro is kicking off 2026 in a big way, with new licenses, including Voltron, Street Fighter, and now, Warner Bros.’ Harry Potter franchise. The news comes alongside strong earnings, as the company released its fourth-quarter and full-year results this morning.
Hasbro closed 2025 with revenue up 14%, fueled by a record-breaking year from its Wizards of the Coast and Digital Gaming segment, which surged 45%. Magic: The Gathering delivered its strongest performance ever, climbing 59% year-over-year behind Universes Beyond releases, a strong backlist, Secret Lair drops, and a Q4 boost from the Avatar: The Last Airbender set.
“I am proud of the results our team delivered in 2025 and the success of our Playing to Win strategy,” said Hasbro CEO Chris Cocks. “We returned the company to growth, engaged one billion fans, secured new partnerships, and made progress in our evolution into a digital-first play and IP company. We expect that momentum to carry into 2026.”
Within segments, Wizards posted $1.01 billion in operating profit with a 46% margin. Consumer Products slipped 4% despite gains from Peppa Pig, Hasbro Gaming, Transformers, Marvel, and Beyblade, while Entertainment dipped 4% on softer digital and ad revenue.
Fourth-quarter revenue jumped 31%, driven primarily by Wizards and Digital Gaming, while Consumer Products spiked 7%.
Looking ahead, Hasbro expects 2026 revenue to grow 3%-5% in constant currency with adjusted EBITDA of $1.40-$1.45 billion. The company will prioritize investing in its core business, reducing debt, and returning cash to shareholders.
“2025 reflected strong operational execution, driven by progress on our transformation and cost savings initiatives. Wizards was a standout, anchored by record Magic revenue,” said Gina Goetter, Chief Financial Officer and Chief Operating Officer of Hasbro. “Looking ahead, we will continue to balance investment in the business with shareholder returns, including through a $1.0 billion share repurchase program.”
Hasbro authorized a quarterly dividend of $0.70 per share payable March 4
Look for more insights from Hasbro here at The Toy Book later today following the company’s earnings call.
The post Magic Momentum: Hasbro Rides Wizards Wave to Big Gains in 2025, Eyes Further Growth in 2026 appeared first on The Toy Book.
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