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Mattel Kicks off UNO Elite Tournament in U.S. Hobby Shops


The biggest weekend in football is almost here, and Mattel is getting in on the action. Mirroring the National Football League’s (NFL) playoffs, the company is launching a nationwide tournament to determine the No. 1 UNO Elite player. 

Until Jan. 11, football fans and gamers across the U.S. can head to their local hobby shops to compete in the first-ever UNO Elite Playoffs. In this tournament, players of all skill levels will battle head-to-head for bragging rights, local crowns, and the chance to compete in the UNO Elite Championship Game, kicking off in Las Vegas on Super Bowl Sunday. 

The launch of the UNO Elite Playoffs marks an exciting new chapter for Mattel and the hobby shop community. The program rewards both retailers and players with friendly competition and shared excitement as we head into the biggest football weekend of the year.”

— Matt Brutocao, Vice President, US Marketing, Mattel

Here’s the deal: every player who competes in the local playoffs will be automatically entered into the UNO Elite Championship Sweepstakes. By Jan. 12, four players and one lucky hobby shop owner will be selected to head to Las Vegas to face off in the championship match Feb. 8. The winner will receive the ultimate title of UNO Elite Champion and a grand prize of $10,000. 

Before the cards start flying, the finalists will also experience a behind-the-scenes tour of Allegiant Stadium, iconic Vegas entertainment, and other wild surprises. To top it all off, the UNO Elite Championship will be hosted by Pro Football Hall of Famer Joe Thomas, cheering players on from the sidelines as they duke it out. 

For more information about the playoffs, sweepstakes, and official rules, visit unoelitechampionship.com


UNO ELITE AND UNO ELITE DRAFT PACKS

Players can expand their roster with 56 NFL player cards and four collectible foil cards. More than 2,000 player cards are available to collect, and each player has a special power when played.

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