Mattel has promoted Roberto Stanichi. The previous Senior Vice President, Scorching Wheels and World Head of Autos will now function Govt Vice President, Scorching Wheels & Head of Autos and Constructing Units.
Roberto has been a driving pressure behind the expansion of Mattel’s Autos class and naturally Scorching Wheels, the No. 1 promoting toy on the planet, which is on observe for its seventh consecutive report yr in 2024. He has all the time embodied the ‘challenger spirit’ that defines the Scorching Wheels model objective and leads with an enterprise mindset. We stay up for Roberto persevering with to play an integral function in Mattel’s success as we execute our technique to develop our IP-driven toy enterprise and increase our leisure providing.”
Stanichi is credited with “defining the strategic basis that ignited the expansion for the Scorching Wheels franchise” and spearheading sustainability efforts.
The Hot Wheels model is a beloved automotive franchise for youngsters and adults. It features a dwell expertise, merchandise, content material, digital video games, and a Netflix sequence, Scorching Wheels Let’s Race, now in its second season. Scorching Wheels had achieved $1.6 billion in gross billings for Mattel along with changing into the No. 1 toy on the planet. Scorching Wheels Let’s Race is on Netflix’s High 10 TV Collection in 27 international locations.
Stanichi can be credited with reworking Disney Pixar Cas as an evergreen model. He oversees the Thomas and Mates franchise and MEGA’s Constructing Units class.
Stanichi has additionally performed an important half in igniting Matchbox’s sustainability efforts and cementing Disney Pixar Automobiles as an evergreen model. In his expanded function he now oversees the Thomas and Mates franchise and the Constructing Units class, led by MEGA.
Stanichi joined Mattel in 2004. He beforehand held management roles at Spin Master and PepsiCo. For extra info on Mattel’s toy and model portfolio, go to mattel.com.
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