Mattel unleashes Eternia’s power with a cross-category product line inspired by the live-action film Masters of the Universe. Ahead of the film’s theatrical release, collectors see merchandise across toys, collectibles, apparel, and more starting April 25.
Action figures receive powerful transformations in the Masters of the Universe Origins line. The collectible series features film-accurate portrayals of He-Man, Spikor, and Trap Jaw, along with a replica of the Fright Fighter Vehicle. Additional action figures appear in the Ram Man and Fisto 2-Pack and the Masters of the Universe Figure 4-Pack.
More action figures will appear in different pack sets. | Source: Mattel
The Barbie Signature Collection features two dolls for He-Man and Teela. | Source: Mattel
The Masters of the Universe franchise also expands through crossovers with Mattel’s iconic brands. The Barbie Signature Collection welcomes two dolls inspired by He-Man and Teela. Mattel Brick Shop enters Eternia with building sets like Clash at Snake Mountain and Battle of Castle Grayskull. Game nights also receive magical twists with UNO Masters of the Universe Movie, featuring a deck inspired by the live-action film.
Mattel Brick Shop recreates the sinister Snake Mountain. | Source: Mattel
Recreate Castle Grayskull with this Mattel Brick Shop set. | Source: Mattel
Eternia apparel will appear in collections from Zumiez and BoxLunch. | Source: Mattel
Drink like an Eternia warrior with new drinkware items. | Source: Mattel
More ‘Masters of the Universe’ merch will appear this spring. | Source: Funko
Beyond toy aisles, the movie appears in apparel and home goods categories. Fans can wear their fandom on their sleeves with apparel collections from Zumiez and BoxLunch. Drinkware sees the power of Grayskull through collaborations with Beeline Geeki Tikis, Dragon Glassware, and Snap Creative. Consumers can expect more products from companies like Funko, Factory Entertainment, Rubies, Franco, Muckle Mannequins, StudioForge, ALTRD State, Fanattik, and Temptations.
Products across all categories will launch at retailers this spring. For more information, visit mattel.com/motu.
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