Taco Bell is joining MGA Entertainment‘s extensive lineup of licensed miniature collectibles. Starting March 1, kids and collectors can add the MGA’s Miniverse Make It Mini Taco Bell Collection to their designated craft time.
The new DIY collection features mini replicas of popular Taco Bell menu items. Kids ages 8 and up can assemble and display eight small Taco Bell dishes, including the Crunchwrap Supreme, Mexican Pizza, Spicy Potato Soft Taco, Bean and Cheese Burrito, Agua Refrescas, Churro Chillers, and more.
Each mystery capsule includes a recipe card, mini ingredients, and Taco Bell-branded accessories. Kids can follow the card to assemble fake, non-edible menu items using the tiny utensils and resin. Taco Bell fans will recognize the restaurant’s trays, brown food packaging, and sauce packets as they unbox and build the dish. The capsule also doubles as a display for families to showcase their tiny Taco Bell cuisines.
“MGA’s Miniverse line continues to push the boundaries of what toy collectibles can be,” Josh Hackbarth, Chief Marketing Officer, MGA Entertainment, says. “Partnering with Taco Bell to reimagine their signature items in miniature toy form brings cultural favorites to life in a fun, creative way. Now Taco Bell’s passionate community of fans can collect and add a new, mini expression of the menu items they love most.”
“Our fans engage with the Taco Bell brand in ways that go far beyond the menu,” Luis Restrepo, Chief Marketing Officer at Taco Bell, adds. “Partnering with MGA’s Miniverse brings our brand to life in a whole new way and gives fans more ways to celebrate their love for Taco Bell by collecting, building, and displaying the iconic menu items they crave.”
MGA Entertainment will drop limited quantities before the official launch through TikTok Live events (@officialminiverse) Jan. 13 and Feb. 3. Additionally, Taco Bell Rewards Members have a chance to win one of 500 collectibles during the Taco Bell app’s Tuesday Drop Jan. 13. Entries are accepted between 2-3 p.m. PST.
MGA’s Miniverse Make It Mini Taco Bell Collection will be available at major retailers such as Target, Walmart, and Amazon March 1. It will also be available on the MGA Shop.
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