Miniso has opened its largest store in Canada at West Edmonton Mall, marking a major step in the lifestyle brand’s ongoing expansion across the country. The new location, spanning more than 1,000 square meters, is situated within Canada’s largest shopping center — a hub that attracts over 30 million visitors annually.
Designed with a distinctive train-themed façade, the store reflects Miniso’s “The Greatest Fun Journey” concept and offers a vibrant, immersive shopping experience. Inside, shoppers can explore themed zones featuring approximately 5,000 products, including plush toys, lifestyle items, and beauty accessories. The store showcases the brand’s “Super IP + Super Store” strategy, combining a diverse range of merchandise with global intellectual property collaborations.
Collections from Sanrio, Disney, and Harry Potter are featured alongside Miniso’s original characters Gift Bear & Friends and Yoyo. Several product lines, such as the Hello Kitty Pop Star series and the Sanrio Animal Adventure vinyl plush surprise toy, made their Canadian debut at the store. Opening celebrations included a performance by Gift Bear & Friends and drew more than 800 fans, with first-day sales setting a new record for Miniso in Canada.
Miniso operates additional Canadian locations in Toronto, Ottawa, and Vancouver and plans further growth in key cities as it continues expanding its global retail presence.
Learn more at miniso.com.
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