Moose Toys Enters the Slime Industry with the Launch of Gui Gui

Moose Toys enters the toy slime market with the launch of Gui Gui. Combining the beauty industry with kid-safe slime, Gui Gui creates age-appropriate beauty experiences with slime featuring a variety of textures, colors, and scents. 

Younger audiences receive a unique unboxing experience with every Gui Gui semi-mystery reveal. With Gui Gui, consumers can unbox the packaging to unveil the scented slime, mix in boosters to add texture, discover a collectible figurine, and add sparkles to their creations. 

The Gui Gui collection will feature four textures: Gloss, Clear, Butter, and Cloud. All textures come in various colors and scents, such as coconut waves, jasmine, and sweet citrus. 

The single packs will retail for $9.99, and while consumers can choose their slime texture, all colors, scents, charms, and collectibles will remain a surprise until unboxing. The collection features 13 varieties to collect, plus a limited edition release with only 1,000 available. 

Gui Gui will first launch at Walmart in late April, with a grander retailer rollout and line expansion anticipated for this fall. 

“Moose’s expansion into new categories is always disruptive, and consumers take notice because they know we’re bringing innovation and a fresh new feel. Beauty and slime are booming categories with incredible social media virality. With Gui Gui, we are combining both forces to create this year’s must-have item. This intersection with a Moose twist provides a fun, engaging, and age-appropriate experience for kids,” says Paul Solomon, CEO of Moose Toys.

Moose Toys will showcase Gui Gui and its other new product lines at Toy Fair, March 1-4, at booth No. 2265. Attendees can also visit The Toy Book at booth No. 3327 to pick up the 2025 edition of The BIG Toy Book while supplies last. This jumbo-sized issue features Gui Gui on its outer cover and contains exclusive content.