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Pop Mart Launches A FIFA Collaboration


Pop Mart and FIFA team up ahead of the 2026 FIFA World Cup to bring fans a new Labubu collection. Next week, collectors can purchase accessories, plushes, and more from the soccer-inspired line.

The Monsters X FIFA Series Vinyl Plush Doll comes dressed in mini soccer boots and a colorful soccer kit, holding the iconic FIFA World Cup Trophy. The star of the collection, this plush retails for $149.99.

The collection also includes a plush pendant that doubles as a pouch. The Monsters X FIFA Series Vinyl Plush Pendant Keychain retails for $32.99 and includes a lanyard and soccer-ball accent.

The Monsters X FIFA Series Lifestyle collection delivers all the fun of the classic mystery box. The line includes pendant keychains, mini pendant lights, bottle-opener fridge magnets, glass cups, and mini bags. The mystery boxes in this collection range from $12.99 to $29.99.

“This is The Monsters’ first official sports collaboration,” shares Emily Brough, head of licensing for Pop Mart Americas. “The sports world has embraced our characters in so many creative ways, and we’re excited to return the love. By bringing Labubu to the pitch, we’re celebrating fandom, unity, and the imagination to dream big.”

The line drops on online April 2 at 10 p.m. EST and in stores nationwide April 3. Pop Mart also plans to host FIFA-inspired pop-ups and installations in select host cities across the U.S., Mexico, and Canada through the end of the tournament. The 2026 FIFA World Cup runs from June 11 through July 19.

Learn more about Pop Mart, The Monsters, and Labubu at popmart.com

Meet The Toy Book Team at Licensing Expo!

The Adventure Media & Events team will be present at Licensing Expo with new issues of The Toy Book and The Pop Insider set to debut on May 19. Visit us at Booth No. F106 to grab The Toy Book‘s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider. Both issues are now in production. To book your space in our new issues, please contact Jackie Breyer, James Devin, or Stephanie Katz.

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