Pringles’ New Mystery Boxes Bring Flavors and Collectibles

Kellanova’s Pringles enters the collectible toy industry with a new campaign inspired by its ’90s tagline, “Once You Pop, the Pop Don’t Stop.” Adding a crisp twist to the collectibles trend, Pringles is launching a mystery box line featuring new flavors and snack-themed bag charms.

Consumers can add “pops” of fun to their collecting experiences with Pringles’ Once You Pop Mystery Boxes. When fans unbox their surprise, they receive one can of Pringles Mystery Flavor crisps and one of six collectible Pringamabobs. With new flavors and crisps-themed friends, these mystery boxes will be a delight for your taste buds and your displays. 

The Pringamabobs line features six original characters with pun-filled names, including Crispybara, Puptato, Duckalips, Crunchback Whale, Pringypus, and the rare Snaxolotl. Consumers can display their crispy companions or take them on the go using the attached bag clips. 

The One You Pop Mystery Box line is only available at the Pringles Once You Pop Market and Pringles’ Instagram and Facebook shops. New boxes will drop Nov. 7, Nov. 14, and Nov. 21 at 12 p.m. ET.  Consumers can sign up for notifications and take the “Which Pringamabobs Are You?” quiz by visiting pringles.com/onceyoupopmarket.