Shoe company Puma and toy company Jazwares are once again teaming up to create the ultimate comfort wear: the Squishmallows x Puma 2.0 collection. While the first products of this youthful and functional collaboration debuted last year, they are back again with more products, including shoes for both kids and grown-ups.
Squishmallows are the subject of Puma's latest shoe collection. | Source: Puma
Seven Squishmallows are the inspiration for Puma's latest sneaker line. | Source: Puma
Jazwares and Puma are collaboraitng once again for an all ages Squishmallows collection. | Source: Puma
Squishmallows are the inspiration for Puma's latest shoe collection. | Source: Puma
Puma shows off Jazwares' Squishmallow licensing to create a new shoe line. | Source: Puma
Jazwares' Squishmallows are in Puma's licensing portfolio. | Source: Puma
PUMA and Jazwares are teaming up for a Squishmallows-themed shoe line. | Source: Puma
Seven of the most popular Squishmallows are represented in Puma's latest collection. | Source: Puma
The latest collection takes inspiration from seven of the most popular Squishmallows. The seven plushes who are inspiring their own pair of Puma sneakers include soccer-playing Malcolm the mushroom, Junie the banana, Graciela the cactus, purple cow Carina, the magenta Bigfoot Moxie, Maui the pineapple, and Cam the Cat. Plush consumers have shown loyalty to Jazwares’ Squishmallows brand through commitment to previous licensing collaborations with various companies this year. Like previous collaborations with companies such as Netflix and McDonald’s being a success, this partnership is expected to follow suit.
Each pair of sneakers mirrors the color of the Squishmallows they are inspired by. Additionally, each has a charm of its own. They come in different styles of classic Puma shoes, including the Rebound Femmes, Easy Riders, Rebound Layups, and more. Whether consumers want to represent their favorite Squismallows on the basketball court in a sporty sneaker or at the office in a relaxed shoe, there is a pair for everyone.
Most of the collection is available now on puma.com, with the rest releasing soon.
PUMA X SQUISHMALLOWS COLLECTION 2.0
Join seven Squishmallows as they take the form of a comfy, sporty shoe. Soccer-playing mushroom Malcolm, cutie banana Junie, yogi cactus Graciela, purple cow Carina, magenta Bigfoot Moxie, adorable pineapple Maui, and Cam the Cat are the Squishmallows that are inspiring this new line.
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