Shout About!, a U.K.-based social-commerce company, has launched a new social-led marketplace designed to help toy brands reach consumers and drive sales as traditional retail shelf space continues to shrink. The platform is built specifically for toy, games, and family entertainment companies navigating reduced assortments, tighter buying cycles, and growing pressure on wholesale distribution.
“The toy industry is at a critical inflection point,” says Shout About! co-founder and director Nic Jones.
As parents and gift buyers increasingly discover toys through social platforms such as TikTok, Instagram, and YouTube, Shout About! positions itself as a bridge between discovery and purchase. The company’s model enables brands to sell directly through social content, creators, and live shopping formats without replacing existing retail or distributor relationships.
Consumers are discovering toys socially, but brands are finding it harder than ever to reach them and convert that interest into sales. Shout About! has been built to solve that problem making it easier for consumers to find and buy toys, whilst simultaneously helping brands do what they ultimately need to do, which is to shift boxes.
Founded by a senior leadership team with experience across toys, games, licensing, retail, digital commerce, and media, Shout About! is supported by an in-house commercial, marketing, and operations team, along with specialist partners across technology, payments, and media. Brands ship products directly to consumers, eliminating stockholding by the platform and reducing the risk of overstocks, while benefiting from faster payment terms and access to real-time sales data.
The company engages with manufacturers, licensors, and brand owners during the upcoming convention season, including the Hong Kong Toys & Games Fair, London Toy Fair, and Spielwarenmesse in Nuremberg. Shout About! plans to use these events to hold direct, commercial discussions with suppliers about expanding routes to market and driving incremental sales through social-led commerce.
“These fairs are about buying and selling,” Jones adds. “We’re there to have straightforward, commercial conversations with brands. Our team understands how the toy industry actually sells product, and we’ve built Shout About! to support that reality and not disrupt it for the sake of it.”
To meet with Shout About! at Hong Kong Toys & Games Fair, London Toy Fair, and Spielwarenmesse, email nic@shoutabout.shop.
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