Spin Master has appointed Marc De Vellis as Executive Vice President and President of its Digital Games Creative Centre. In this role, he oversees all aspects of the company’s digital games division, including the Toca Boca and PikNik platforms, which engage 58 million users worldwide.
“Marc has played a pivotal role in shaping the company’s digital games strategy, elevating our creative execution and overall player experience,” says Christina Miller, Spin Master’s CEO. “His deep industry expertise and passion for play will further our vision to spark moments of connection and imagination through playful, inclusive experiences for kids globally.”
De Vellis has more than 23 years of experience in game development, including three years at Spin Master in progressively senior positions. Most recently serving as Global Head of Studios, he has been credited with driving creative innovation and operational efficiency within the company’s digital games portfolio.
“I look forward to building on the strong foundation of creativity and trust we’ve established with the millions of kids that engage with Toca Boca and PikNik,” De Vellis says. “Together, with our studio teams, we are delivering meaningful digital experiences and fostering the next generation of creators, thinkers, and storytellers.”
As EVP and President of the Digital Games Creative Centre, De Vellis is be responsible for creative development, talent management, resource allocation, and long-term growth strategies. His leadership guides the continued expansion of Toca Boca and PikNik, both recognized for offering open-ended, safe, and creative play experiences for kids.
To learn more about Spin Master and its portfolio, visit spinmaster.com.
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