The LEGO Group Gets Festive with LEGO Holiday Lane

The LEGO Group kicks off the holidays early with festive pop-up events. Families in Chicago, IL, (Nov. 7-9) and Huntsville, AL, (Dec. 5-7) can stroll through a life-sized brick village with the launch of LEGO Holiday Lane. 

LEGO Holiday Lane brings out the holiday spirit with festive storefronts and twinkling Christmas trees. The experience will include interactive stops where guests can shop for the latest LEGO building sets. This festive event features two different areas, each offering sets readily available for the holiday season. 

Families can gather at LEGO Holiday Lane to have the ultimate holiday experience. Guests can create new memories by designing custom minifigures, building ornaments, and more. Families will also have the chance to contribute to The LEGO Group’s annual Build to Give initiative.

Guests can visit Main Street to experience a festive downtown scene, complete with interactive storefront displays. Families can grab the latest sets, perfect for movie fans, gamers, pet lovers, and car enthusiasts. 

Main Street will offer various sets for kids of all ages. Builders can embrace cinema magic with sets like LEGO Wicked Glinda’s Wedding Day ($39.99) and LEGO Star Wars Grogu with Hover Pram ($99.99). Gamers can level up their building experiences by assembling the LEGO Fortnite Battle Bus ($99.99) or the LEGO Minecraft The Warden Encounter ($19.99). 

At the heart of the LEGO Holiday Lane is the Central Park area. This space features a towering, illuminated LEGO Christmas tree, plus additional family-friendly activities. Guests can experience the Build to Give Zone, the Cataclaws Cabin, and the LEGO DUPLO Express. 

Central Park brings holiday joy with festive building sets. The area will feature holiday sets, like the LEGO Christmas Ornament Selection ($12.99), LEGO Snowman Ornaments ($12.99), and LEGO DUPLO Interactive Adventure Train Set ($79.99). 

Those unable to attend can still experience the magic and whimsy of The LEGO Group’s latest building sets. To discover The LEGO Group’s latest sets, visit lego.com.