These New L.O.L. Surprise! Dolls Sleuth in Style

MGA Entertainment is taking mystery boxes to a new level with its latest L.O.L. Surprise! collection. 

The L.O.L. Surprise! Eye Spy Series offers kids a new kind of unboxing experience. Instead of simply popping open a package, little detectives will need to crack codes, solve clues, and unlock mysteries one by one to reveal their dolls and accessories. Once inside the ball, the toys have even more mysteries to unravel, like special color-changing effects with water.

There are more than 24 toys to collect, including Tots, Baby Sisters, O.M.G. Dolls, Pets, and rare chase characters. Each doll falls into one of five fierce families: Fairy, Rockstar, Furry, Spy, or Superhero. Kids can collect them individually, or wait until October for The Eye Spy Ultimate Unboxing Surprise. With this giant surprise box, kids can crack into the padlock and poke through each section to find more than 40 surprises, including an exclusive Eye Spy Tot, Baby Sister, and Pet. 

To celebrate the collection, MGA is launching a digital takeover. Season six of the L.O.L. Surprise! animated series will include a new character inspired by the line, Eye Spy. Debuting Oct. 4 on YouTube, Eye Spy will appear in seven episodes to recruit her fellow fashionistas into The Spy Academy. L.O.L. Surprise! will also enter Roblox’s Livetopia, transforming the video game into a virtual escape room. 

These L.O.L. Surprise! Eye Spy Series is available now at MGA Shop and most major retailers.