MGA Entertainment is speaking for the kids, letting grown-ups know that they do not want them to waste their money on overpriced and inflated eggs this year for Easter. Please, just MGA toys.
To spread this message, MGA released a “diss track” called “EGG$$$$$” earlier today, accompanied by a kid-stared music video. It stars 7-year-old TikTok sensation and rapper Nova Starr with well-known music video director Daniel Iglesias Jr. (best known for Megan Thee Stallion’s “BOA”) to create the second-ever shoppable music video for toys.
“Eggs are out, toys are in, we don’t want to decorate toys all right. MGA toys make the girlies get hype,” raps Starr in the song’s chorus.
Eggs, an Easter celebration staple for kids, are predicted to increase by 57.6% in 2025 (according to the U.S. Department of Agriculture). Many of the products shown in the video are under $10.
Piles of MGA Toys are featured, including L.O.L Surprise, MGA’s Miniverse, Moj Moj, and more. The toys can be shopped directly from the video.
“[This] represents our commitment to giving kids a voice to share what they really want for the holidays,” says Josh Hackbarth, Chief Marketing Officer at MGA Entertainment. “It’s a high-energy, engaging, and fresh way to inspire families to rethink their Easter and spring holiday traditions, and we can’t wait for everyone to experience the fun!”
Every product mentioned in the video can be found at mgapresents.com. For more information, visit mgae.com. Watch the official MGA music video for “EGG$$$$$” below and decide if you think this Easter is toys over eggs.
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