The Force — and fandom — remains strong at Hasbro.
The toy titan today announced a multi-year extension of its licensing pact with Disney Consumer Products, ensuring it will continue crafting action-packed products inspired by the Star Wars and Marvel universes.
The renewed agreement keeps the lights on for beloved lines like Star Wars: The Black Series and The Vintage Collection, bringing fan-favorite characters from a galaxy far, far away to collectors and kids alike. From Darth Vader to The Mandalorian, Hasbro’s lineup of Lightsabers, figures, and roleplay gear will keep the legacy alive for new generations.
It’s an honor to be able to deepen our relationship with Disney Consumer Products to create even more magical play experiences for consumers across the globe. Star Wars and Marvel provide an extensive array of captivating content that gives us an unlimited trove of fresh ideas to create from. Our collaboration spans more than half a century, and we look forward to strengthening our relationship by bringing consumers everywhere brand-new play experiences tied to the exciting universes and characters of Star Wars and Marvel.”
— Tim Kilpin, Hasbro’s President, Toys, Board Games, Licensing and Entertainment.
On the Marvel front, the Marvel Legends line remains a juggernaut, spotlighting characters like Spider-Man and Black Panther. Hasbro will also continue delivering fun for younger fans with toys based on Disney Jr.’s Spidey and His Amazing Friends and the upcoming Iron Man and His Awesome Friends series.
Beyond the toy aisle, Hasbro’s deal also preserves its separate licensing arrangement with Disney for Magic: The Gathering, allowing Marvel icons to keep showing up in decks across the multiverse.
With this extension, Hasbro doubles down on fan-favorite franchises and deepens its powerhouse partnership with Disney for years to come.
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