Funko has a fast-growing fanbase in Japan, and the brand is leaning into it.
Funko will return to this year’s Tokyo Comic Convention (Tokyo Comic Con) for the third year. It will have a booth quadruple the size of last year’s.
Funko plans to provide an elite experience for con-goers. The purveyors of pop culture will have collectibles available from the Funko Pop! range, Bitty Pop!, and the apparel line Loungefly.
“Japan’s deep passion for character-driven storytelling aligns seamlessly with Funko’s approach. Over the past few years, we’ve seen steady growth both in sales as well as our fan communities as we have expanded our product offer that resonates with our fans’ love for these unique collectibles. The Tokyo Comic Con is a perfect event for us to celebrate with this vibrant community,” says Andy Clempson, Funko’s VP of Sales for APAC.
Fans can expect 17 Funko Pop! Figures exclusive to Tokyo Comic Con, more than 100 Funko collectibles, a giant Spider-Man-themed Funko Pop! photo booth, and additional Funko Pop! figures from their licenses with Warner Bros. and Netflix.
Funko and Disney have been licensing partners since 2011, so Funko’s booth will be strategically located directly in front of Disney’s booth.
Tokyo Comic Con will take place on Dec. 6-8. For more information on Tokyo Comic Con and to get tickets, visit tokyocomiccon.jp/en/. For more information on Funko Pop! visit funko.com.
The post Funko Grows Big in Japan, Planning Third Year at Tokyo Comic Con appeared first on The Toy Book.
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