A holiday classic is staying in the family. Following the sale of Hess Corporation to Chevron earlier this year, the Hess Toy Truck will continue rolling into homes each year under the Hess family name.
In an open letter published on the Hess Toy Truck website, John B. Hess confirmed that starting in 2026, the long-running toy line will become a privately run family business. This will ensure that the tradition his father, Leon Hess, started in 1964 keeps on trucking for generations to come.
For more than 60 years, the Hess Toy Truck has brought happiness, fun, and holiday magic to millions of families. For the many families who have made Hess Toy Trucks a valued part of their family traditions — and those who have yet to discover it — we continue our commitment to making the Hess Toy Truck ‘better than ever’ in the years ahead — with more joy, more innovation, and more reasons to celebrate.”
To mark the start of the next chapter, the company plans to release a special Collector’s Edition Toy Truck next year. More new toys are also on the way as the Hess family works to expand the brand’s reach while staying true to the craftsmanship and nostalgia that have made it a favorite for six decades.
The post Hess Toy Truck Rolls Ahead as Family-Owned Brand appeared first on The Toy Book.
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