Brand Licensing For Dummies, the newest addition to the iconic For Dummies series, is available for pre-order. It offers an accessible, expert-driven guide to navigating the $356 billion global licensing industry. Co-authored by industry veterans Steven Ekstract and Stu Seltzer, the book breaks down the complex world of brand licensing into clear, actionable steps for entrepreneurs, marketers, and business leaders.
The book will be available May 19 in print and digital formats, wherever books and eBooks are sold, including Amazon. It explains the growing world of brand licensing for entrepreneurs, brand managers, marketing professionals, product developers, retailers, and students. It is poised to become an essential resource for the industry.
Following the legacy of the For Dummies series, the book explains the complex licensing world and breaks it into step-by-step strategies. Readers will learn how brands expand into new markets through licensing deals, strategic collaborations, and partnerships.
Ekstract, the Founder and CEO of X Tracks Licensing Forums and co-founder of License Global, has more than 30 years of experience in global licensing. He is considered a leading voice in entertainment, lifestyle, and corporate brand extension. “We wrote this book to demystify the licensing process,” says Ekstract. “From legal terms to marketing strategies, Brand Licensing For Dummies offers a comprehensive, 360-degree look at how to succeed in the $356 billion global licensing industry.”
Seltzer, the President of Seltzer Licensing Group, has more than 25 years of experience in strategic partnerships; he has worked with Unilever and the American Red Cross. Seltzer is a 2024 Licensing International Hall of Fame inductee. “Licensing is one of the smartest ways to grow your business — it opens doors to new products, new customers, and new revenue without the heavy lift and risk of building a brand from scratch,” says Seltzer. “Whether you’re running a startup or managing a global company, this book shows you how licensing can help take your business to the next level.”
Wiley publishes Brand Licensing For Dummies. An audiobook is forthcoming from RBmedia, the world’s largest independent audiobook publisher. Readers can pre-order now to read May 19.
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