There’s a baby boom taking off at Target. The company is rolling out more than 2,000 affordably-priced baby and toddler items, 30% more new offerings than the year before.
More than half of the new products are exclusive to Target, including health and wellness items, accessories, 14 Good & Gather food and snacks, and an assortment of Cloud Island apparel, toys, plush, books, and other gifts. The collection also features items from trending and popular brands like Amara, Pipette, Earth Mama, Ona Renewals, bumbum, Lalo, and more.
Cloud Island Interactive Soft Plush Book — Rainbow. | Source: Target
Cloud Island Muslin Swaddle and Hat Gift Set — Blue Stars. | Source: Target
Cloud Island Silicone Pop-It Baby Toy — Rocket. | Source: Target
Cloud Island Stars Wide Ribbed Top and Bottom and Striped Modal Ribbed T-Shirt and Pants Set. | Source: Target/The Toy Book
Cloud Island Wood Play Gym and Hanging Toys Set. | Source: Target
Joie Saffron SI 4-in-1 Convertible Car Set. | Source: Target
In tandem with its new items, Target is also expanding its baby registry initiative. The updated program grants growing families new benefits, from a free welcome kit worth $100 and free returns to exclusive deals on Huggies, Bobbie, and Evenflo. Additionally, new parents will receive a 15% Target coupon that can be used on toys long after the baby arrives.
Cloud Island Boxy Diaper Backpack. | Source: Target
Cloud Island Wooden Baby Rattle — Star and Goose Plush Stuffed Animal. | Source: Target
Cloud Island Silicone and Wood Rattle and Handheld Plush Rattle — Bear. | Source: Target / The Toy Book
Lalo First Bites Full Kit Feeding Set and High Chair. | Source: Target
Cloud Island Bear Interactive Crinkle Paper Toy. | Source: Target
Cloud Island Geometric Interactive Playmat. | Source: Target
Anya Postpartum Recovery Set and Hair Serum. | Source: Target / The Toy Book
Amara Breakfast Oat Melts and Smoothie Melts. | Source: Target / The Toy Book
Baby and toddler is a key category for Target, with a quarter of shoppers buying for their young kids, according to Amanda Nusz, Senior Vice President of Merchandise Essentials and Beauty. Determined to strengthen its hold on the sector, Target priced 66% of its new offerings for under $30, starting at just 79 cents.
Retailers and consumers can browse the full list of new offerings in Target stores and online. The Toy Book’s Licensing & Entertainment (+Baby!) Issue debuts at Licensing Expo and ABC Kids Expo in May. We want to feature your products! The clock is ticking, so submit now.
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