Gabby’s Dollhouse, a cartoon series streaming on Netflix since 2021, is set to debut with Gabby’s Dollhouse: The Movie next September. Children’s entertainment company Spin Master is renewing its global master toy licensing agreement with Universal Products & Experiences for DreamWorks Animation’s Gabby’s Dollhouse.
Since Spin Master first partnered with Gabby’s Dollhouse to launch the first toy line, over three million dollhouses have sold worldwide. The dollhouse has become an international sensation, and Spin Master has also developed a range of products inspired by the animated series, including playsets, figures, plush toys, games, and puzzles.
“It’s been a tremendous adventure partnering with Universal Products & Experiences to bring Gabby’s Dollhouse play experiences to kids around the globe,” says Doug Wadleigh, Spin Master’s President, Toys. “Gabby’s Dollhouse has become one of the most sought-after brands in the preschool category, delighting millions of children who are creating their own stories featuring Gabby and her feline friends. And, there is plenty of fun ahead in 2025, with new innovation and more ways to play with this cat-a-rific crew.”
The new toy line from Spin Master will be based on the upcoming movie following the story of Gabby and an eccentric car enthusiast, Vera. One of the standout products in this line is an interactive dollhouse featuring LCD eyes. Children can press six “Paw Bump Magic” buttons or the cat’s nose to unlock various features, including games, guided play, and storytelling. The Meow-mazing Interactive Dollhouse will go for $99.99.
Other toys in the line include the Sing & Shine Mermaid Gabby Doll ($29.99), the Meow-mazing Interactive Pandy Paws Plush ($29.99), and the Meow-mazing Interactive Ears ($17.99).
“With a fresh and modern take on traditional dollhouse play, Gabby’s Dollhouse has earned a special place in the hearts and homes of kids and families,” says Rafael Macias, Global CPG Commercial Officer, Universal Products & Experiences. “Our collaboration with Spin Master has made this a perfect match, pairing imagination with innovation to create best-in-class play experiences that bring to life everything the series offers fans. We are so excited to share what’s in store for Gabby’s biggest adventure yet.”
The toys will launch in the fall of 2025, coinciding with the new film’s release. For more information about this ongoing partnership, please visit spinmaster.com.
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