Ultra Pro Rolling Die into GAMA Expo and Toy Fair

Whether you roll a six-sided die or a soccer ball, Ultra Pro Entertainment, the tabletop games division of Ultra Pro International, has two new titles for consumers and retailers for preview at GAMA Expo and Toy Fair this spring. 

Food Fight Frenzy and Fanzone Trivia Games are both poised to bring families together through screenless fun. Designed for two or more players ages 6 and up, Food Fight Frenzy matches tiles to die; the game ends when a player has matched all their tiles.

“Our team is committed to creating games that bring families together through fun and friendly competition, ultimately creating memorable moments and the desire to play again and again. Food Fight Frenzy is just the latest example of how we’re delivering on this commitment, and we’re excited to see how our customers respond,” says Richard Dracass, Director of Ultra Pro Entertainment.

Fanzone Trivia Game is debuting in partnership with Paris-based Zanzoon. It features two play modes: one for kids ages seven and up and the other for teens ages 14 and up. Players have the opportunity to answer 500 true-or-false questions. The game requires no set-up or instructions. Zanzoon and Ultra Pro have been bringing electronic games to families since 2022.

“The enthusiasm for our interactive and AI-enabled tech toys through this collaboration have been incredibly popular, allowing us to deliver on our mission to bring families and groups of friends closer together through a shared celebration of fandom. We’re grateful for the opportunity to continue working with Zanzoon and expand our portfolio,” says Susan Lindsey, Senior Vice President of Ultra Pro Entertainment.

Both games will be displayed at the Ultra Pro International Booth at GAMA Expo (No. 1235) Feb. 23-27 at the Kentucky International Convention Center and Toy Fair (No. 941) March 1-4 at Javits Center.

Food Fight Frenzy and Fanzone Trivia Games are coming to stores March 20. Food Fight Frenzy will be available in mass and specialty retailers, including Barnes & Noble and Amazon. You can learn more about both titles at ultrapro.com.